Author: Alivia Roberts-Collins – Corporate Area Sales Manager
As the seasons change, consider how you can promote your property as an appealing off-season destination.
Create content specifically focused on the off-season to highlight the local attractions and activities that are popular during this time. Develop an itinerary featuring lesser-known attractions, restaurants, and activities near your hotel. This may include indoor attractions, rainy-day activities, and more.
Use this opportunity to showcase your hotel’s year-round amenities and services, targeting individuals who are searching for these offerings. Engage with local groups and organizations to stay updated on the latest events happening in your area.
Additionally, create content centered around weddings, meetings, and sporting events. If your property offers wedding services, consider promoting discounted rates for wedding parties staying at your hotel or providing special offers for off-season weddings.
